Just recently, we’ve published an article about website optimization. Therefore, users on slower connections will have troubles interacting with your website (unless it’s an AMP). While there are some aspects that CSS or JavaScript are responsible for, like blocking rendering, the images nowadays are a huge part of any website’s weight. You may have heard about design mistakes killing your SEO and conversion rates. Before we proceed to describe what WebP actually is, let us focus on why it matters-it’s not only about making images smaller, but it’s also about why and how the images need to be made smaller. Today, WebP is on version 1.0.0, so we thought it would be a great time to talk about what makes WebP so powerful, and why it’s a fantastic option for web designers and developers. But, like any new technology, it had some initial rough patches. WebP has been around a while now, actually, and it first made headlines in a 2010 Google press conference. The image format - which is developed by Google - uses both lossy and lossless compression by utilizing technology that Google purchased from On2 Technologies. WebP is making headway in the image format space this year.
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